Although we appreciate and advocate for therapy, we’ve found that therapy is not the easiest starting point for most men. We learned that many men would consider receiving some level of support but never have for reasons including:

• “I wouldn’t know where to begin - it’s all so confusing.”

• “I don’t have time for therapy.”

• “I can’t afford therapy.”

• “I don’t know if my problems are significant enough to need therapy.”

• “I’m mostly focused on things like getting to the gym, meditating more, and my career.”

At the same time, the evidence on the downstream consequences of unaddressed men’s mental health & well-being challenges is stark.

The answer became clear that we needed to create a new support option that fits into men’s lives and the way that they think about managing their mental health. It had to be:

• affordable, relatable, and approachable

• focused on trackable, tangible growth

• something that could seamlessly fit into busy schedules

At the same time, we knew that there is an unprecedented demand for therapists and coaches, a shortage of supply, widespread under-compensation, and rampant burnout.

We wanted to create a new option that enables coaches and therapists to see more clients, WITHOUT sacrificing their own compensation, work-life balance, or mental health & well-being.